{"id":710,"date":"2026-06-13T15:27:16","date_gmt":"2026-06-13T06:27:16","guid":{"rendered":"https:\/\/zeirishi-irazu.com\/?p=710"},"modified":"2026-06-16T17:49:57","modified_gmt":"2026-06-16T08:49:57","slug":"%e7%b5%8c%e5%96%b6%e7%92%b0%e5%a2%83%e5%88%86%e6%9e%90%e3%81%a8%e3%81%af%ef%bc%9f%e5%ae%9f%e8%b7%b5%e7%9a%84%e3%81%aa%e6%b4%bb%e7%94%a8%e6%96%b9%e6%b3%95%e3%82%92%e3%82%8f%e3%81%8b%e3%82%8a%e3%82%84","status":"publish","type":"post","link":"https:\/\/zeirishi-irazu.com\/?p=710","title":{"rendered":"\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u3068\u306f\uff1f\u5b9f\u8df5\u7684\u306a\u6d3b\u7528\u65b9\u6cd5\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\uff5cPEST\u30fbSWOT\u3067\u7d4c\u55b6\u5224\u65ad\u3092\u5f37\u5316\u3059\u308b"},"content":{"rendered":"\n<div class=\"tn-wrap\"><style>\n.tn-wrap{font-family:-apple-system,'Hiragino Kaku Gothic ProN','Noto Sans JP',Meiryo,sans-serif;line-height:1.9;color:#333;font-size:16px}\n.tn-wrap *{box-sizing:border-box}\n.tn-lead{background:#f6f8fb;border:1px solid #e2e8f0;border-left:5px solid #f0a500;border-radius:8px;padding:18px 20px;margin:0 0 26px}\n.tn-lead p{margin:0 0 12px}\n.tn-toc{background:#fff;border:2px solid #1f3b63;border-radius:10px;padding:16px 22px;margin:26px 0}\n.tn-toc-ttl{font-weight:700;color:#1f3b63;font-size:17px;margin:0 0 8px;text-align:center}\n.tn-toc ol{margin:0;padding-left:1.3em}.tn-toc li{margin:6px 0}\n.tn-toc a{color:#1f3b63;text-decoration:none}.tn-toc a:hover{text-decoration:underline}\n.tn-h2{background:#1f3b63;color:#fff;font-size:21px;font-weight:700;padding:14px 18px;border-radius:8px;margin:42px 0 22px;display:flex;align-items:center}\n.tn-h3{font-size:18px;font-weight:700;color:#1f3b63;border-bottom:3px solid #f0a500;padding:0 0 6px;margin:30px 0 14px}\n.tn-num{display:inline-block;background:#f0a500;color:#fff;font-weight:700;border-radius:50%;min-width:30px;height:30px;line-height:30px;text-align:center;margin-right:12px;font-size:15px}\n.tn-wrap p{margin:0 0 18px}\n.tn-talk{display:flex;align-items:flex-start;gap:12px;margin:24px 0}\n.tn-ava{flex:0 0 64px;width:64px;text-align:center}\n.tn-ava .ic{width:58px;height:58px;border-radius:50%;background:#fbe7cf;border:2px solid #8d6e4f;display:flex;align-items:center;justify-content:center;font-size:30px;margin:0 auto}\n.tn-ava .nm{font-size:11px;color:#8d6e4f;font-weight:700;margin-top:3px}\n.tn-bub{position:relative;background:#fff7e6;border:2px solid #f0a500;border-radius:12px;padding:13px 16px;flex:1}\n.tn-bub:before{content:\"\";position:absolute;left:-9px;top:18px;width:15px;height:15px;background:#fff7e6;border-left:2px solid #f0a500;border-bottom:2px solid #f0a500;transform:rotate(45deg)}\n.tn-bub p{margin:0}\n.tn-point{background:#fff;border:2px solid #2b9c8f;border-radius:10px;padding:0 18px 14px;margin:26px 0}\n.tn-point>.lb{display:inline-block;background:#2b9c8f;color:#fff;font-weight:700;font-size:14px;padding:5px 16px;border-radius:0 0 8px 8px;margin-bottom:12px}\n.tn-caut{background:#fdecea;border:2px solid #e57373;border-radius:10px;padding:0 18px 14px;margin:26px 0}\n.tn-caut>.lb{display:inline-block;background:#e57373;color:#fff;font-weight:700;font-size:14px;padding:5px 16px;border-radius:0 0 8px 8px;margin-bottom:12px}\n.tn-list{margin:0 0 14px;padding:0;list-style:none}\n.tn-list li{position:relative;padding:7px 6px 7px 30px;border-bottom:1px dashed #cbd5e0}\n.tn-list li:before{content:\"\u2713\";position:absolute;left:6px;color:#2b9c8f;font-weight:700}\n.tn-tbl{width:100%;border-collapse:collapse;margin:20px 0;font-size:15px}\n.tn-tbl th{background:#1f3b63;color:#fff;padding:10px;text-align:left;border:1px solid #1f3b63}\n.tn-tbl td{padding:10px;border:1px solid #cbd5e0;vertical-align:top}\n.tn-tbl td.n{font-weight:700;color:#d97706;text-align:center;width:46px;white-space:nowrap}\n.tn-tbl tr:nth-child(even) td{background:#f6f8fb}\n.tn-faq{border:1px solid #e2e8f0;border-radius:8px;margin:14px 0;overflow:hidden}\n.tn-faq .q{background:#eef3fa;color:#1f3b63;font-weight:700;padding:12px 16px;border-left:5px solid #1f3b63}\n.tn-faq .a{padding:12px 16px}\n.tn-sum{background:#1f3b63;color:#fff;border-radius:12px;padding:6px 24px 20px;margin:36px 0 22px}\n.tn-sum .ttl{font-size:19px;font-weight:700;text-align:center;border-bottom:1px solid rgba(255,255,255,.3);padding:14px 0;margin-bottom:12px}\n.tn-sum ul{margin:0;padding-left:1.2em}.tn-sum li{margin:8px 0}\n.tn-rel{background:#fffdf5;border:2px dashed #f0a500;border-radius:10px;padding:14px 18px;margin:28px 0}\n.tn-rel .lb{font-weight:700;color:#d97706;margin-bottom:6px}\n.tn-rel a{color:#1f3b63;font-weight:700;text-decoration:none;display:block;padding:6px 0;border-bottom:1px dotted #f0c97a}\n@media(max-width:600px){.tn-h2{font-size:18px}.tn-wrap{font-size:15px}}\n<\/style>\n<div class=\"tn-lead\">\n<p>\u6b63\u3057\u3044\u7d4c\u55b6\u5224\u65ad\u306f\u3001\u6b63\u3057\u3044\u73fe\u72b6\u8a8d\u8b58\u304b\u3089\u751f\u307e\u308c\u307e\u3059\u3002\u305d\u306e\u571f\u53f0\u3068\u306a\u308b\u306e\u304c<strong>\u300c\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u300d<\/strong>\u3002\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u72b6\u6cc1\u3092\u6574\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u6226\u7565\u306e\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin-bottom:0\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<strong>\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u306e\u610f\u5473\u3068\u3001PEST\u30fbSWOT\u306a\u3069\u4e3b\u8981\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u306e\u4f7f\u3044\u65b9<\/strong>\u3092\u3001\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<div class=\"tn-talk\"><div class=\"tn-ava\"><div class=\"ic\">\ud83e\udd9d<\/div><div class=\"nm\">\u305f\u306c\u304d\u5148\u751f<\/div><\/div><div class=\"tn-bub\"><p>\u74b0\u5883\u5206\u6790\u306f\u300c\u5730\u56f3\u3092\u5e83\u3052\u308b\u300d\u3088\u3046\u306a\u3082\u306e\u3002\u73fe\u5728\u5730\u3068\u5468\u308a\u306e\u72b6\u6cc1\u304c\u5206\u304b\u3063\u3066\u521d\u3081\u3066\u3001\u9032\u3080\u9053\u3092\u9078\u3079\u307e\u3059\u3088\u3002<\/p><\/div><\/div>\n<div class=\"tn-toc\"><div class=\"tn-toc-ttl\">\ud83d\udcd6 \u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/div><ol>\n<li><a href=\"#tn-s1\">\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u3068\u306f\uff1f\u306a\u305c\u5fc5\u8981\u304b<\/a><\/li>\n<li><a href=\"#tn-s2\">\u4e3b\u8981\u306a\u74b0\u5883\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/a><\/li>\n<li><a href=\"#tn-s3\">\u74b0\u5883\u5206\u6790\u306e\u9032\u3081\u65b9\u3068\u6d3b\u7528\u6cd5<\/a><\/li>\n<li><a href=\"#tn-faq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<li><a href=\"#tn-sum\">\u307e\u3068\u3081<\/a><\/li>\n<\/ol><\/div>\n<h2 class=\"tn-h2\" id=\"tn-s1\"><span class=\"tn-num\">1<\/span>\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u3068\u306f\uff1f\u306a\u305c\u5fc5\u8981\u304b<\/h2>\n<p><strong>\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u3068\u306f\u3001\u81ea\u793e\u3092\u53d6\u308a\u5dfb\u304f\u300c\u5916\u90e8\u74b0\u5883\u300d\u3068\u300c\u5185\u90e8\u74b0\u5883\u300d\u3092\u6574\u7406\u3057\u3001\u6226\u7565\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u5916\u90e8\u74b0\u5883\u306f\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u5e02\u5834\u30fb\u7af6\u5408\u306a\u3069\u3001\u5185\u90e8\u74b0\u5883\u306f\u81ea\u793e\u306e\u5f37\u307f\u30fb\u5f31\u307f\u3002\u4e21\u65b9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3069\u3053\u3067\u30fb\u3069\u3046\u6226\u3046\u304b\u300d\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<h2 class=\"tn-h2\" id=\"tn-s2\"><span class=\"tn-num\">2<\/span>\u4e3b\u8981\u306a\u74b0\u5883\u5206\u6790\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af<\/h2>\n<table class=\"tn-tbl\">\n<tr><th style=\"width:26%\">\u30d5\u30ec\u30fc\u30e0<\/th><th>\u5206\u6790\u3059\u308b\u5bfe\u8c61<\/th><\/tr>\n<tr><td><strong>PEST\u5206\u6790<\/strong><\/td><td>\u653f\u6cbb\u30fb\u7d4c\u6e08\u30fb\u793e\u4f1a\u30fb\u6280\u8853\uff08\u30de\u30af\u30ed\u5916\u90e8\u74b0\u5883\uff09<\/td><\/tr>\n<tr><td><strong>5\u30d5\u30a9\u30fc\u30b9\u5206\u6790<\/strong><\/td><td>\u696d\u754c\u306e\u7af6\u4e89\u69cb\u9020\uff08\u30df\u30af\u30ed\u5916\u90e8\u74b0\u5883\uff09<\/td><\/tr>\n<tr><td><strong>3C\u5206\u6790<\/strong><\/td><td>\u5e02\u5834\uff08\u9867\u5ba2\uff09\u30fb\u7af6\u5408\u30fb\u81ea\u793e<\/td><\/tr>\n<tr><td><strong>SWOT\u5206\u6790<\/strong><\/td><td>\u5f37\u307f\u30fb\u5f31\u307f\uff08\u5185\u90e8\uff09\u00d7\u6a5f\u4f1a\u30fb\u8105\u5a01\uff08\u5916\u90e8\uff09\u3092\u7d71\u5408<\/td><\/tr>\n<\/table>\n<div class=\"tn-talk\"><div class=\"tn-ava\"><div class=\"ic\">\ud83e\udd9d<\/div><div class=\"nm\">\u305f\u306c\u304d\u5148\u751f<\/div><\/div><div class=\"tn-bub\"><p>\u9806\u756a\u306e\u304a\u3059\u3059\u3081\u306f\u300cPEST\u21923C\u2192SWOT\u300d\u3002\u5916\u5074\u306e\u5927\u304d\u306a\u6d41\u308c\u304b\u3089\u3001\u81ea\u793e\u306e\u6226\u7565\u3078\u3068\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u304f\u3068\u6574\u7406\u3057\u3084\u3059\u3044\u3067\u3059\u3088\u3002<\/p><\/div><\/div>\n<h2 class=\"tn-h2\" id=\"tn-s3\"><span class=\"tn-num\">3<\/span>\u74b0\u5883\u5206\u6790\u306e\u9032\u3081\u65b9\u3068\u6d3b\u7528\u6cd5<\/h2>\n<ul class=\"tn-list\">\n<li><strong>\u2460 \u5916\u90e8\u74b0\u5883\u3092\u898b\u308b<\/strong>\uff1aPEST\u3067\u4e16\u306e\u4e2d\u306e\u5909\u5316\uff08\u6a5f\u4f1a\u30fb\u8105\u5a01\uff09\u3092\u628a\u63e1<\/li>\n<li><strong>\u2461 \u696d\u754c\u30fb\u5e02\u5834\u3092\u898b\u308b<\/strong>\uff1a3C\u30fb5\u30d5\u30a9\u30fc\u30b9\u3067\u7af6\u4e89\u72b6\u6cc1\u3092\u6574\u7406<\/li>\n<li><strong>\u2462 \u81ea\u793e\u3092\u898b\u308b<\/strong>\uff1a\u5f37\u307f\u30fb\u5f31\u307f\u3092\u6d17\u3044\u51fa\u3059<\/li>\n<li><strong>\u2463 SWOT\u3067\u7d71\u5408\u3059\u308b<\/strong>\uff1a\u5f37\u307f\u3067\u6a5f\u4f1a\u3092\u3064\u304b\u3080\u6226\u7565\u3092\u7acb\u3066\u308b<\/li>\n<\/ul>\n<div class=\"tn-caut\"><span class=\"lb\">\u6ce8\u610f\uff5c\u5206\u6790\u304c\u76ee\u7684\u306b\u306a\u3089\u306a\u3044\u3088\u3046\u306b<\/span>\n<p style=\"margin-bottom:0\">\u304d\u308c\u3044\u306b\u5206\u6790\u8868\u3092\u57cb\u3081\u3066\u3082\u3001\u6226\u7565\u3084\u884c\u52d5\u306b\u3064\u306a\u304c\u3089\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<strong>\u300c\u3060\u304b\u3089\u4f55\u3092\u3059\u308b\u304b\u300d<\/strong>\u307e\u3067\u843d\u3068\u3057\u8fbc\u307f\u307e\u3057\u3087\u3046\u3002<\/p><\/div>\n<h2 class=\"tn-h2\" id=\"tn-faq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<div class=\"tn-faq\"><div class=\"q\">Q. \u5168\u90e8\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3092\u4f7f\u3046\u3079\u304d\uff1f<\/div><div class=\"a\">A. \u3044\u3044\u3048\u3002\u76ee\u7684\u306b\u5fdc\u3058\u3066\u9078\u3073\u307e\u3059\u3002\u307e\u305a\u306fSWOT\u30683C\u306e2\u3064\u3067\u5341\u5206\u306b\u6226\u7565\u306e\u30d2\u30f3\u30c8\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/div><\/div>\n<div class=\"tn-faq\"><div class=\"q\">Q. SWOT\u304c\u3046\u307e\u304f\u66f8\u3051\u307e\u305b\u3093\u3002<\/div><div class=\"a\">A. \u300c\u5f37\u307f\u00d7\u6a5f\u4f1a\u300d\u306b\u6ce8\u76ee\u3057\u307e\u3057\u3087\u3046\u3002\u81ea\u793e\u306e\u5f37\u307f\u3092\u3001\u5916\u90e8\u306e\u8ffd\u3044\u98a8\u306b\u3069\u3046\u6d3b\u304b\u3059\u304b\u3092\u8003\u3048\u308b\u3068\u6226\u7565\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/div><\/div>\n<div class=\"tn-faq\"><div class=\"q\">Q. \u3069\u306e\u304f\u3089\u3044\u306e\u983b\u5ea6\u3067\u884c\u3046\uff1f<\/div><div class=\"a\">A. \u5e741\u56de\u306e\u6226\u7565\u898b\u76f4\u3057\u306b\u52a0\u3048\u3001\u5e02\u5834\u304c\u5927\u304d\u304f\u52d5\u3044\u305f\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5b9f\u65bd\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002<\/div><\/div>\n<h2 class=\"tn-h2\" id=\"tn-sum\">\u307e\u3068\u3081<\/h2>\n<div class=\"tn-sum\"><div class=\"ttl\">\u7d4c\u55b6\u74b0\u5883\u5206\u6790\u30fb\u8981\u70b9<\/div>\n<ul><li>\u5916\u90e8\u74b0\u5883\u3068\u5185\u90e8\u74b0\u5883\u3092\u6574\u7406\u3057\u3001\u6226\u7565\u306e\u30d2\u30f3\u30c8\u3092\u5f97\u308b<\/li><li>PEST\u30fb5\u30d5\u30a9\u30fc\u30b9\u30fb3C\u30fbSWOT\u3092\u76ee\u7684\u3067\u4f7f\u3044\u5206\u3051\u308b<\/li><li>\u300cPEST\u21923C\u2192SWOT\u300d\u3068\u7d5e\u308a\u8fbc\u3080\u3068\u6574\u7406\u3057\u3084\u3059\u3044<\/li><li>\u5206\u6790\u3067\u7d42\u308f\u3089\u305a\u3001\u884c\u52d5\u307e\u3067\u843d\u3068\u3057\u8fbc\u3080<\/li><\/ul><\/div>\n<p>\u74b0\u5883\u5206\u6790\u306f\u3001\u6226\u7565\u3065\u304f\u308a\u306e\u7f85\u91dd\u76e4\u3067\u3059\u3002\u307e\u305a\u306fSWOT\u30683C\u3067\u81ea\u793e\u306e\u73fe\u5728\u5730\u3068\u52dd\u3061\u7b4b\u3092\u6574\u7406\u3057\u3001\u6b21\u306e\u4e00\u624b\u3092\u8003\u3048\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"tn-rel\"><div class=\"lb\">\ud83d\udccc \u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/div>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=570\">\u25b6 \u7d4c\u55b6\u6226\u7565\u306e\u7acb\u3066\u65b9\uff5c\u6210\u679c\u3092\u51fa\u3059\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u5b8c\u5168\u30ac\u30a4\u30c9<\/a>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=619\">\u25b6 \u7d4c\u55b6\u8ab2\u984c\u306e\u898b\u3064\u3051\u65b9\u3068\u89e3\u6c7a\u65b9\u6cd5<\/a>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=692\">\u25b6 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