{"id":751,"date":"2026-06-14T14:29:59","date_gmt":"2026-06-14T05:29:59","guid":{"rendered":"https:\/\/zeirishi-irazu.com\/?p=751"},"modified":"2026-06-16T21:13:10","modified_gmt":"2026-06-16T12:13:10","slug":"%e4%bc%9a%e7%a4%be%e7%b5%8c%e5%96%b6%e3%81%a7%e6%9c%80%e3%82%82%e9%87%8d%e8%a6%81%e3%81%aakpi%e3%81%a8%e3%81%af%ef%bc%9f%e8%a8%ad%e5%ae%9a%e6%96%b9%e6%b3%95%e3%82%82%e8%a7%a3%e8%aa%ac%ef%bd%9c","status":"publish","type":"post","link":"https:\/\/zeirishi-irazu.com\/?p=751","title":{"rendered":"\u4f1a\u793e\u7d4c\u55b6\u3067\u6700\u3082\u91cd\u8981\u306aKPI\u3068\u306f\uff1f\u8a2d\u5b9a\u65b9\u6cd5\u3082\u89e3\u8aac\uff5c\u696d\u7e3e\u3092\u4f38\u3070\u3059\u7d4c\u55b6\u6307\u6a19\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"\n<div class=\"tn-wrap\"><style>\n.tn-wrap{font-family:-apple-system,'Hiragino Kaku Gothic ProN','Noto Sans JP',Meiryo,sans-serif;line-height:1.9;color:#333;font-size:16px}\n.tn-wrap *{box-sizing:border-box}\n.tn-lead{background:#f6f8fb;border:1px solid #e2e8f0;border-left:5px solid #f0a500;border-radius:8px;padding:18px 20px;margin:0 0 26px}\n.tn-lead p{margin:0 0 12px}\n.tn-toc{background:#fff;border:2px solid #1f3b63;border-radius:10px;padding:16px 22px;margin:26px 0}\n.tn-toc-ttl{font-weight:700;color:#1f3b63;font-size:17px;margin:0 0 8px;text-align:center}\n.tn-toc ol{margin:0;padding-left:1.3em}.tn-toc li{margin:6px 0}\n.tn-toc a{color:#1f3b63;text-decoration:none}.tn-toc a:hover{text-decoration:underline}\n.tn-h2{background:#1f3b63;color:#fff;font-size:21px;font-weight:700;padding:14px 18px;border-radius:8px;margin:42px 0 22px;display:flex;align-items:center}\n.tn-h3{font-size:18px;font-weight:700;color:#1f3b63;border-bottom:3px solid #f0a500;padding:0 0 6px;margin:30px 0 14px}\n.tn-num{display:inline-block;background:#f0a500;color:#fff;font-weight:700;border-radius:50%;min-width:30px;height:30px;line-height:30px;text-align:center;margin-right:12px;font-size:15px}\n.tn-wrap p{margin:0 0 18px}\n.tn-talk{display:flex;align-items:flex-start;gap:12px;margin:24px 0}\n.tn-ava{flex:0 0 64px;width:64px;text-align:center}\n.tn-ava .ic{width:58px;height:58px;border-radius:50%;background:#fbe7cf;border:2px solid #8d6e4f;display:flex;align-items:center;justify-content:center;font-size:30px;margin:0 auto}\n.tn-ava .nm{font-size:11px;color:#8d6e4f;font-weight:700;margin-top:3px}\n.tn-bub{position:relative;background:#fff7e6;border:2px solid #f0a500;border-radius:12px;padding:13px 16px;flex:1}\n.tn-bub:before{content:\"\";position:absolute;left:-9px;top:18px;width:15px;height:15px;background:#fff7e6;border-left:2px solid #f0a500;border-bottom:2px solid #f0a500;transform:rotate(45deg)}\n.tn-bub p{margin:0}\n.tn-point{background:#fff;border:2px solid #2b9c8f;border-radius:10px;padding:0 18px 14px;margin:26px 0}\n.tn-point>.lb{display:inline-block;background:#2b9c8f;color:#fff;font-weight:700;font-size:14px;padding:5px 16px;border-radius:0 0 8px 8px;margin-bottom:12px}\n.tn-caut{background:#fdecea;border:2px solid #e57373;border-radius:10px;padding:0 18px 14px;margin:26px 0}\n.tn-caut>.lb{display:inline-block;background:#e57373;color:#fff;font-weight:700;font-size:14px;padding:5px 16px;border-radius:0 0 8px 8px;margin-bottom:12px}\n.tn-list{margin:0 0 14px;padding:0;list-style:none}\n.tn-list li{position:relative;padding:7px 6px 7px 30px;border-bottom:1px dashed #cbd5e0}\n.tn-list li:before{content:\"\u2713\";position:absolute;left:6px;color:#2b9c8f;font-weight:700}\n.tn-tbl{width:100%;border-collapse:collapse;margin:20px 0;font-size:15px}\n.tn-tbl th{background:#1f3b63;color:#fff;padding:10px;text-align:left;border:1px solid #1f3b63}\n.tn-tbl td{padding:10px;border:1px solid #cbd5e0;vertical-align:top}\n.tn-tbl td.n{font-weight:700;color:#d97706;text-align:center;width:46px;white-space:nowrap}\n.tn-tbl tr:nth-child(even) td{background:#f6f8fb}\n.tn-faq{border:1px solid #e2e8f0;border-radius:8px;margin:14px 0;overflow:hidden}\n.tn-faq .q{background:#eef3fa;color:#1f3b63;font-weight:700;padding:12px 16px;border-left:5px solid #1f3b63}\n.tn-faq .a{padding:12px 16px}\n.tn-sum{background:#1f3b63;color:#fff;border-radius:12px;padding:6px 24px 20px;margin:36px 0 22px}\n.tn-sum .ttl{font-size:19px;font-weight:700;text-align:center;border-bottom:1px solid rgba(255,255,255,.3);padding:14px 0;margin-bottom:12px}\n.tn-sum ul{margin:0;padding-left:1.2em}.tn-sum li{margin:8px 0}\n.tn-rel{background:#fffdf5;border:2px dashed #f0a500;border-radius:10px;padding:14px 18px;margin:28px 0}\n.tn-rel .lb{font-weight:700;color:#d97706;margin-bottom:6px}\n.tn-rel a{color:#1f3b63;font-weight:700;text-decoration:none;display:block;padding:6px 0;border-bottom:1px dotted #f0c97a}\n@media(max-width:600px){.tn-h2{font-size:18px}.tn-wrap{font-size:15px}}\n<\/style>\n<div class=\"tn-lead\">\n<p>\u6570\u3042\u308b\u7d4c\u55b6\u6307\u6a19\u306e\u4e2d\u3067\u3001<strong>\u300c\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u3082\u91cd\u8981\u306aKPI\u300d<\/strong>\u3092\u898b\u6975\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u304b\uff1fKPI\u306f\u591a\u3051\u308c\u3070\u3044\u3044\u3082\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u672c\u8cea\u7684\u306a1\u301c\u6570\u500b<\/strong>\u306b\u7d5e\u308b\u3053\u3068\u3067\u5a01\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002<\/p>\n<p style=\"margin-bottom:0\">\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001<strong>\u4f1a\u793e\u7d4c\u55b6\u3067\u6700\u3082\u91cd\u8981\u306aKPI\u306e\u8003\u3048\u65b9\u3068\u3001\u8a2d\u5b9a\u65b9\u6cd5<\/strong>\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<\/div>\n<div class=\"tn-talk\"><div class=\"tn-ava\"><div class=\"ic\">\ud83e\udd9d<\/div><div class=\"nm\">\u305f\u306c\u304d\u5148\u751f<\/div><\/div><div class=\"tn-bub\"><p>\u300c\u3053\u308c\u3055\u3048\u826f\u304f\u306a\u308c\u3070\u696d\u7e3e\u304c\u4f38\u3073\u308b\u300d\u3068\u3044\u3046\u6570\u5b57\u3002\u305d\u308c\u304c\u6700\u91cd\u8981KPI\u3067\u3059\u3002\u307e\u305a\u305d\u308c\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3088\u3002<\/p><\/div><\/div>\n<div class=\"tn-toc\"><div class=\"tn-toc-ttl\">\ud83d\udcd6 \u3053\u306e\u8a18\u4e8b\u3067\u308f\u304b\u308b\u3053\u3068<\/div><ol>\n<li><a href=\"#tn-s1\">KPI\u3068\u306f\uff1f\u6700\u3082\u91cd\u8981\u306aKPI\u306e\u8003\u3048\u65b9<\/a><\/li>\n<li><a href=\"#tn-s2\">\u696d\u7a2e\u5225\u306e\u91cd\u8981KPI\u4f8b<\/a><\/li>\n<li><a href=\"#tn-s3\">KPI\u306e\u8a2d\u5b9a\u65b9\u6cd55\u30b9\u30c6\u30c3\u30d7<\/a><\/li>\n<li><a href=\"#tn-faq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<li><a href=\"#tn-sum\">\u307e\u3068\u3081<\/a><\/li>\n<\/ol><\/div>\n<h2 class=\"tn-h2\" id=\"tn-s1\"><span class=\"tn-num\">1<\/span>KPI\u3068\u306f\uff1f\u6700\u3082\u91cd\u8981\u306aKPI\u306e\u8003\u3048\u65b9<\/h2>\n<p><strong>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3068\u306f\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u308b\u6570\u5b57<\/strong>\u3067\u3059\u3002\u6700\u3082\u91cd\u8981\u306aKPI\u3068\u306f\u3001<strong>\u300c\u3053\u308c\u3092\u6539\u5584\u3059\u308c\u3070\u696d\u7e3e\u5168\u4f53\u304c\u4f38\u3073\u308b\u300d\u3068\u3044\u3046\u4e8b\u696d\u306e\u6025\u6240<\/strong>\u3002\u305f\u304f\u3055\u3093\u306e\u6570\u5b57\u3092\u8ffd\u3046\u306e\u3067\u306f\u306a\u304f\u3001\u3053\u306e\u6025\u6240\u3092\u898b\u6975\u3081\u3066\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2 class=\"tn-h2\" id=\"tn-s2\"><span class=\"tn-num\">2<\/span>\u696d\u7a2e\u5225\u306e\u91cd\u8981KPI\u4f8b<\/h2>\n<p>\u91cd\u8981\u306aKPI\u306f\u696d\u7a2e\u3084\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<table class=\"tn-tbl\">\n<tr><th style=\"width:30%\">\u696d\u7a2e\u30fb\u30e2\u30c7\u30eb<\/th><th>\u91cd\u8981KPI\u306e\u4f8b<\/th><\/tr>\n<tr><td><strong>\u5c0f\u58f2\u30fb\u98f2\u98df<\/strong><\/td><td>\u5ba2\u6570\u3001\u5ba2\u5358\u4fa1\u3001\u56de\u8ee2\u7387\u3001\u30ea\u30d4\u30fc\u30c8\u7387<\/td><\/tr>\n<tr><td><strong>\u30b5\u30d6\u30b9\u30af\u30fb\u7d99\u7d9a\u8ab2\u91d1<\/strong><\/td><td>\u89e3\u7d04\u7387\uff08\u30c1\u30e3\u30fc\u30f3\uff09\u3001\u7d99\u7d9a\u7387\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024<\/td><\/tr>\n<tr><td><strong>BtoB\u30fb\u55b6\u696d<\/strong><\/td><td>\u5546\u8ac7\u6570\u3001\u53d7\u6ce8\u7387\u3001\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1<\/td><\/tr>\n<tr><td><strong>EC<\/strong><\/td><td>\u30a2\u30af\u30bb\u30b9\u6570\u3001\u8cfc\u5165\u7387\uff08CVR\uff09\u3001\u5ba2\u5358\u4fa1<\/td><\/tr>\n<\/table>\n<div class=\"tn-talk\"><div class=\"tn-ava\"><div class=\"ic\">\ud83e\udd9d<\/div><div class=\"nm\">\u305f\u306c\u304d\u5148\u751f<\/div><\/div><div class=\"tn-bub\"><p>\u305f\u3068\u3048\u3070\u30b5\u30d6\u30b9\u30af\u306a\u3089\u3001\u65b0\u898f\u7372\u5f97\u3088\u308a<strong>\u300c\u89e3\u7d04\u7387\u300d<\/strong>\u304c\u30ab\u30ae\u30021%\u306e\u6539\u5584\u304c\u3001\u5229\u76ca\u3092\u5927\u304d\u304f\u52d5\u304b\u3057\u307e\u3059\u3088\u3002<\/p><\/div><\/div>\n<h2 class=\"tn-h2\" id=\"tn-s3\"><span class=\"tn-num\">3<\/span>KPI\u306e\u8a2d\u5b9a\u65b9\u6cd55\u30b9\u30c6\u30c3\u30d7<\/h2>\n<ul class=\"tn-list\">\n<li><strong>\u2460 \u30b4\u30fc\u30eb\uff08KGI\uff09\u3092\u6c7a\u3081\u308b<\/strong>\uff1a\u6700\u7d42\u7684\u306a\u76ee\u6a19\uff08\u5229\u76ca\u306a\u3069\uff09\u3092\u6570\u5024\u5316<\/li>\n<li><strong>\u2461 \u8981\u56e0\u306b\u5206\u89e3\u3059\u308b<\/strong>\uff1a\u30b4\u30fc\u30eb\u3092\u52d5\u304b\u3059\u8981\u7d20\u3092\u6d17\u3044\u51fa\u3059<\/li>\n<li><strong>\u2462 \u6025\u6240\u3092\u7279\u5b9a\u3059\u308b<\/strong>\uff1a\u6700\u3082\u5f71\u97ff\u306e\u5927\u304d\u3044\u8981\u7d20\u3092\u9078\u3076<\/li>\n<li><strong>\u2463 \u6570\u5024\u76ee\u6a19\u3092\u6c7a\u3081\u308b<\/strong>\uff1a\u3044\u3064\u307e\u3067\u306b\u3001\u3069\u306e\u6c34\u6e96\u306b\u3059\u308b\u304b<\/li>\n<li><strong>\u2464 \u5b9a\u671f\u7684\u306b\u8ffd\u3044\u3001\u6539\u5584\u3059\u308b<\/strong>\uff1a\u9031\u6b21\u30fb\u6708\u6b21\u3067\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0<\/li>\n<\/ul>\n<div class=\"tn-caut\"><span class=\"lb\">\u6ce8\u610f\uff5cKPI\u3092\u5897\u3084\u3057\u3059\u304e\u306a\u3044<\/span>\n<p style=\"margin-bottom:0\">\u6307\u6a19\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u3069\u308c\u3082\u4e2d\u9014\u534a\u7aef\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u6700\u91cd\u8981\u30921\u301c3\u500b\u306b\u7d5e\u308b<\/strong>\u3053\u3068\u304c\u3001KPI\u7d4c\u55b6\u306e\u6210\u529f\u306e\u9375\u3067\u3059\u3002<\/p><\/div>\n<h2 class=\"tn-h2\" id=\"tn-faq\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/h2>\n<div class=\"tn-faq\"><div class=\"q\">Q. \u6700\u91cd\u8981KPI\u306e\u898b\u3064\u3051\u65b9\u306f\uff1f<\/div><div class=\"a\">A. \u58f2\u4e0a\u3084\u5229\u76ca\u3092\u8981\u7d20\u306b\u5206\u89e3\u3057\u3001\u300c\u3053\u3053\u3092\u6539\u5584\u3059\u308c\u3070\u5168\u4f53\u304c\u4f38\u3073\u308b\u300d\u3068\u3044\u3046\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u3092\u63a2\u3057\u307e\u3057\u3087\u3046\u3002<\/div><\/div>\n<div class=\"tn-faq\"><div class=\"q\">Q. KPI\u306f\u3044\u304f\u3064\u8a2d\u5b9a\u3059\u3079\u304d\uff1f<\/div><div class=\"a\">A. \u6700\u91cd\u8981\u306f1\u301c3\u500b\u306b\u7d5e\u308a\u307e\u3059\u3002\u591a\u3059\u304e\u308b\u3068\u8ffd\u3044\u304d\u308c\u305a\u3001\u5f62\u9ab8\u5316\u3057\u307e\u3059\u3002<\/div><\/div>\n<div class=\"tn-faq\"><div class=\"q\">Q. KGI\u3068\u306e\u9055\u3044\u306f\uff1f<\/div><div class=\"a\">A. KGI\u306f\u6700\u7d42\u30b4\u30fc\u30eb\u3001KPI\u306f\u305d\u3053\u3078\u81f3\u308b\u4e2d\u9593\u6307\u6a19\u3067\u3059\u3002KGI\u3092\u5206\u89e3\u3059\u308b\u3068KPI\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/div><\/div>\n<h2 class=\"tn-h2\" id=\"tn-sum\">\u307e\u3068\u3081<\/h2>\n<div class=\"tn-sum\"><div class=\"ttl\">\u6700\u3082\u91cd\u8981\u306aKPI\u30fb\u8981\u70b9<\/div>\n<ul><li>\u6700\u91cd\u8981KPI\u306f\u300c\u6539\u5584\u3059\u308c\u3070\u696d\u7e3e\u304c\u4f38\u3073\u308b\u4e8b\u696d\u306e\u6025\u6240\u300d<\/li><li>\u91cd\u8981KPI\u306f\u696d\u7a2e\u30fb\u30e2\u30c7\u30eb\u306b\u3088\u3063\u3066\u7570\u306a\u308b<\/li><li>\u30b4\u30fc\u30eb\u2192\u5206\u89e3\u2192\u6025\u6240\u7279\u5b9a\u2192\u76ee\u6a19\u2192\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3067\u8a2d\u5b9a<\/li><li>KPI\u306f1\u301c3\u500b\u306b\u7d5e\u308a\u3001\u8ffd\u3044\u7d9a\u3051\u308b<\/li><\/ul><\/div>\n<p>KPI\u306f\u3001\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u521d\u3081\u3066\u529b\u3092\u767a\u63ee\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u81ea\u793e\u306e\u696d\u7e3e\u306e\u300c\u6025\u6240\u300d\u3092\u898b\u3064\u3051\u3001\u305d\u3053\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<div class=\"tn-rel\"><div class=\"lb\">\ud83d\udccc \u3042\u308f\u305b\u3066\u8aad\u307f\u305f\u3044<\/div>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=695\">\u25b6 \u7d4c\u55b6\u6307\u6a19\u306e\u898b\u65b9\uff5c\u91cd\u8981\u306aKPI\u3092\u89e3\u8aac<\/a>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=782\">\u25b6 \u7d4c\u55b6\u8005\u306e\u305f\u3081\u306e\u76ee\u6a19\u8a2d\u5b9a\u8853\uff5cKPI\u7ba1\u7406\u306e\u65b9\u6cd5<\/a>\n<a href=\"https:\/\/zeirishi-irazu.com\/?p=742\">\u25b6 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